Council's Road Safety Team supports "EDWARD" initiative

17 September 2019

The Road Safety Team at Cheshire West and Chester Council is once again supporting an initiative aimed at cutting death and injury on Europe’s roads.

The Team is encouraging all road users to sign a pledge online and hopes that drivers, riders and pedestrians will then spare an extra thought for their safety.  

The European Day Without A Road Death (Project EDWARD) initiative was launched by TISPOL (the European Traffic Police Network) in 2016.  2019’s day of action is Thursday 26 September.

EDWARD was created to make a significant contribution towards sustained reductions in the number of fatalities and serious injuries on Europe’s roads.

The Council’s Deputy Leader and Cabinet Member for Environment, Highways and Strategy Transport, Councillor Karen Shore said: ““Every road user has a responsibility for our own, and others’ safety.  All road users can work together to make the roads of West Cheshire safer, not just on 26 September but every day.

“Drivers can unwittingly put other road users in danger in so many ways, perhaps by speeding, drink-driving, not wearing a seat belt, using their phone while driving, using vehicles they have not kept roadworthy, parking their cars on cycle lanes, blocking pedestrian crossings, or engaging in risky manoeuvres.

“I hope Project EDWARD will encourage us all, whether we’re drivers or pedestrians, to reflect on our attitude and behaviour on the roads.”

Sign the EDWARD pledge on the Project Edward website.

Discuss this article

Please see terms below before using this feature
Please be aware that the facility above is a Facebook service, posting your views will make some of your Facebook information visible to everyone (as with any Facebook activity).

The system administrators (VISAV Limited) monitor the content added. Any misuse or objectionable material should be reported to

The views expressed do not represent the views of the system administrators who are VISAV Limited, the Police, Neighbourhood Watch and other Information Provider using this service. The System Administrators make no guarantee, endorsement and accept no liability, regarding the discussion service above, including, but not limited to, its availability, accuracy, currency, content, quality or lack of objectionable or offensive content.

© 2021 Cheshire West and Chester. All rights reserved.