Council celebrates Love Your Streets anniversary this Valentine's Day

13 February 2020

On Valentine’s Day it will be a year since Cheshire West and Chester Council launched its Love Your Streets campaign.

The Council asked residents and communities to join them in making the borough’s streets and neighbourhoods the cleanest, safest and greenest in the country.  Over the last 12 months, through the campaign, residents, businesses and communities have become part of the Council’s plans to improve the local environment.

Councillor Karen Shore, Deputy Leader and Cabinet Member for Environment, Highways and Strategic Transport said: “The strapline for our Love Your Streets campaign combined the words ‘your’ and ‘our’ to promote how the council and communities can work together to make a difference.

Over the last 12 months I’ve been thrilled to see all the litter picks, clean ups and other volunteering activity that has taken place to support our campaign.

“We’ve had individuals doing weekly litter picks in their area, school children transforming entire alleyways, community groups coming together to make a difference in their neighbourhood and large scale projects to tackle fly-tipping and other issues.

“On the anniversary of the launch I’d like to take this opportunity to thank everyone who has got involved with the campaign.  With your help, we have made a real difference to neighbourhoods across west Cheshire.”

The campaign saw the recruitment of dedicated ASIST officers (Area Streets Information and Solutions Team) who have worked with groups and communities to tackle their environmental issues and organise events.  There is also a rapid response team which has responded to requests quickly and effectively, so existing officers were not called away from day-to-day operations.

The Council spends hundreds of thousands of pounds every year just to clear litter and fly-tipping to keep the borough looking tip top.  And it’s not just about money as there are indirect costs too, such as the harm it can do to the environment.

Councillor Shore added:  “The vast majority of us are responsible and respect our environment but there are some people who mistreat it. This can damage its quality and impose a financial burden on us all.  I hope the Love Your Streets campaign continues its success, particularly as the Council is supporting Cheshire West Voluntary Action’s Year of Volunteering campaign throughout 2020.”

If there is an environmental issue in your area, such as graffiti or fly-tipping, please use the report it facility on the Council website

The campaign’s tool bank is available for hire to help with light maintenance and community clean-ups.  It includes litter pickers, bags, high-vis vests, spades and gloves – a jetwash is also available.  If you would like to organise a clean-up event in your area please email:

A gallery of a selection of the Love Your Streets events that have taken place over the last 12 months is on the Council’s Flickr page.

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